The Beginning of a Big Shift – ‘Native Content’ Exemplified

BusinessofFashionGaranceDoré

image from here

Via Mediababe I learned about this article/interview with blogger extraordinaire Garance Doré done by The Business of Fashion. I have heard about ‘native content’ and ‘advertorials’ before (and seen them on lots of blogs and in magazines), but I think Doré exemplifies it very well. If you want to learn more about ‘native content’ I highly recommend Ken Doctor’s explanation.

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